What’s The Deal With Ulta?

Most women like looking good. Even if they don’t always have time to spend on themselves. Just because they don’t normally have their hair and makeup done, doesn’t mean they don’t like it.


 Today we’re going to talk about a store my wife likes. Its called Ulta. You can find it around malls or online at ulta.com. For a man, it can be very intimidating to walk into a store like this and come out with an intelligent gift that she’ll like. Thousands of products, hundreds of categories, and annoyingly helpful staff. The reason why women like this store, is because they have a lot of products, brands, good prices, and they also have salon services. Kind of like a one-stop shop for beauty/hair.

Based on my research, here are my suggestions for what to buy at this store. First, do not let an 18 year old girl tell you what to buy your wife. Bad idea. Just because someone who is barely an adult thinks something is a good gift, doesn’t mean it is. All my suggestions are based on actual answers from grown women.




  1. Buy a giftcard. This one is easy since she can use it instore or online for any products and services.
  2. Buy her favorite perfume. This is pretty easy as well. If she wears perfume, check the brand she  uses. If she doesn’t  wear it, don’t buy large sizes. Lots of brands sell small sizes or rollers. Pick something that smells good to you because some perfume is legitimately gross and if you don’t like it then chances are she won’t either.
  3. Buy a giftbox of her favorite brand of makeup. Lots of times Ulta has boxes of makeup from one brand all packed together. This is also a good way for her to try out a new brand.
  4. Buy a nice lotion. You can ask for help on this one. Just make sure you think you wife will like the smell.
  5. Buy a bath product. Again, check the smell. Don’t buy cheap crap.
  6. Buy a giftbox of high-end hair care products. It’s a great way for her to try a new brand. Only do this if you think you can adequately describe your wife’s hair to the staff.
  7. Buy facial products. Ask for help here. Tell them you’re looking for some at home-spa products for facials and see what they suggest.
  8. If you’re worried about getting the wrong thing, buy a nice expensive bath salt thing and a giftcard.


  1. Buy single makeup products. Only buy those large starter packs with multiple items for her to try out. Anything else feels like you’re just doing her normal shopping for her.
  2. Buy nail polish colors. They change their minds on colors all the time and there is a massive difference between shades of the same color–or so i’m told.
  3. Buy hair tools. You have no idea what you’re doing.
  4. Chicken out.



Where to start? Or: Don’t Panic, it will be OK.


Is your new wife’s birthday coming up? First Valentine’s Day (a fake holiday I know… don’t tell my wife) coming up? First Anniversary?


Dude, you gotta get a gift for her. Don’t panic, it will be OK. I’m here for you. And so is Google…


Seriously, I’ll never be smarter than my smartphone so use it. It’s OK to start off with a little Google search. Every anniversary has a particular gift that goes along with it. First anniversary is a gift of paper- think love note not inkjet refills. Second is cotton, third is leather. I know, sounds stupid but someone came up with these a long time ago and so we’re stuck with them. Fortunately, there are also some modern options (first year=clocks, 2nd year=china). Just Google “anniversary gifts by year” and you can see the full list.


Google is also full of great ideas for any other special occasion. The power of the internet in your pocket. Use it.


Now, here’s some actual advice I can give you.


Don’t wait till the last minute, dummy. Help yourself out and start thinking about these things at least a couple weeks in advance, preferably a month or more depending on how important of an occasion is coming up. Put a reminder in your calendar for at least one month BEFORE any gift giving occasion so you have time to plan for it. Right now, go do it, then come back.

Trust me, you’ll be glad you did that.


Next step is to just start thinking about what she might want. She’ll probably start dropping hints in advance if you’re in tune to them. Don’t focus too much on what she NEEDS, but on what she WANTS. This is a gift for her to enjoy, not a tool for her to help others (you) with. Remember that, something to benefit her and only her.


Write down some ideas that you come up with now and start mulling them over. Get creative. Think outside the box. Keep writing your ideas down as they come to you. Something will rise to the top. Keep researching on the internet to refine your idea.


I know this sounds tough but it will get easier with practice. Eventually you’ll be a pro. Maybe you won’t even need to use Google!

Don’t get her this!